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MIX (formerly known as Mix FM) is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 and 39. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.
Mix alongside sister channels Hitz and Lite was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Mix FM on Astro's audio-only channels since the launch of the satellite network and Mix FM was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke MST. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4. Mix FM opening on 1 June 1996 as Adult contemporary format focusing classic hits songs mainly from the 1980s.
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